RESOLVE/Salmon Gold

LEADING NGO RESOLVE and the Salmon Gold Initiative with Apple and Tiffany & Co


Deer Horn partner Cheona Metals is sourcing sites for placer mine reclamation to restore salmon habitat. Recovered gold is purchased by Apple and Tiffany & Co

Working with Deer Horn Partner Cheona Metals to restore salmon habitat and source Responsible Gold

Cheona Metals has partnered with Washington, DC-based RESOLVE, one of the world’s leading social and environmental organizations, to support the first Yukon placer mine restoration under the Salmon GoldTM label. Cheona’s agreement with RESOLVE is to search for and identify sites eligible to participate in mining and restoration under the Salmon Gold program. Gold produced under the agreement is purchased by Apple and Tiffany as part of a responsible gold initiative. Cheona Metals receives a finder's fee for each site sourced for RESOLVE.

Articles about Salmon Gold have appeared in numerous publications, including Mining Magazine, Sustainable Brands and Patently Apple.

Benefits to Deer Horn shareholders:

  1. Aligns with Deer Horn's mission of partnering with First Nations to ensure sustainable operations while building wealth and value for shareholders and all stakeholders
  2. Deer Horn shares in Cheona Metals' revenue generated through project sourcing
  3. Alliances with Apple and Tiffany could provide opportunities in the future
  4. Apple is an innovator, pledged to access resources responsibly; shared values with Deer Horn & Cheona
  5. Adheres to our values of Enterprise and Stewardship

Here are links to learn more:

Apple News

Tiffany News

RESOLVE/Salmon Gold Initiative